AB InBev Confirms New Line Extension, ‘Bowtie’ Can At Distributors’ Meeting
Bud is about to get boozier.
In its latest higher-alcohol line extension, Anheuser Busch InBev will launch Budweiser “Black Crown” in early 2013, the brewer told distributors Monday at a private meeting in Chicago. Ad Age first reported the potential line extension last month, citing an label application in which Black Crown is described as a “golden amber lager” that is “distinctively smooth and beechwood finished.”
The launch will likely be backed with significant marketing — possibly even a Super Bowl ad — as the brewer seeks to reverse the long-decline of the Budweiser franchise in the U.S.