Beer News In the Media — 06 November 2012

In this Jan. 27, 2009 file photo, bottles of Budweiser beer are seen at the Stag Brewery in London. Anheuser-Busch InBev SA agreed Friday, June 29, 2012, to buy the half of Corona maker Grupo Modelo it doesn’t already own for $20.1 billion in cash, in a deal that will greatly increase the size and dominance of the world’s largest brewer. (AP Photo/Kirsty Wigglesworth, File)

AB InBev Confirms New Line Extension, ‘Bowtie’ Can At Distributors’ Meeting

Bud is about to get boozier.

In its latest higher-alcohol line extension, Anheuser Busch InBev will launch Budweiser “Black Crown” in early 2013, the brewer told distributors Monday at a private meeting in Chicago. Ad Age first reported the potential line extension last month, citing an label application in which Black Crown is described as a “golden amber lager” that is “distinctively smooth and beechwood finished.”

The launch will likely be backed with significant marketing — possibly even a Super Bowl ad — as the brewer seeks to reverse the long-decline of the Budweiser franchise in the U.S.

Read more at Advertising Age.


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