In the Media Spirits News — 08 November 2012

By Brian Steinberg, Advertising Age, November 7, 2012

Digital Outreach Takes on Physical Dimension to Launch Second Season of Series

It wouldn’t be a show about hooch if it didn’t try to leave viewers with a buzz.

In another signal of how TV networks are relying on social media to generate viewership for their programming, Discovery Communications’ Discovery Network has turned to Twitter to get fans to tweet their way into brewing up a batch of hooch at a Brooklyn distillery in advance of the second-season debut of “Moonshiners.”

Fans of the series, which features moonshine maker Tim Smith and his sidekick Tickle, can create a custom batch of moonshine by tweeting ingredients, flavors and ideas for packaging to Kings County Distillery in Brooklyn’s oldest operating distillery.

Read more, and watch a preview video, at Advertising Age.



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