In the Media — 13 March 2013

Guinness, the uniquely authentic Irish beer and the best-selling stout in the world, kicked off its Canadian St. Patrick’s Day festivities by welcoming six of Ireland’s finest to “paint the town black” in Toronto. Handpicked for their Irish patriotism, love for Guinness and their desire to educate Canadians on the authentic way to celebrate St. Patrick’s Day, these Irish recruits have arrived on Canadian soil just in time to save March 17th.

“Canada consumes more green beer per capita than any nation should,” said Paul O’Rourke, one of the Irish recruits from Dublin, Ireland. “Drinking green beer on St. Patrick’s Day is completely un-Irish and I think it should be banned from pubs in Canada. I feel that it is my patriotic duty to stem the tide and show Canadians the authentic way to celebrate St. Patrick’s Day.”

Here are some additional ways to make Canadian celebrations more authentically Irish according to Guinness Canada.

Choose authentic fare:

Say “no” to green beer and “sláinte” to real Irish brews such as Guinness
Or try a traditional Irish breakfast: black and white puddings (cakes of congealed blood and pork), grilled tomato, rashers (Irish bacon), eggs and bangers (Irish sausage)

Choose an Irish venue:

Or go to Church! Since St. Patrick’s Day is the feast day of Ireland’s patron saint it was customarily celebrated by going to church. This St. Patrick’s Day, Guinness Canada will provide a shuttle from St. Michael’s Cathedral right to the Irish Embassy Pub & Grill. Guinness also reminds Canadians to celebrate responsibly and find a safe way home.

Sing and dance:

Traditional Irish song and dance are a great way to let loose and celebrate St. Patrick’s Day with your friends. The Irish recruits will be spreading the word and “painting the town black” in Toronto and Montreal from now through St. Patrick’s Day.

For more information visit Guinness Canada.

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