In the Media — 05 March 2013

Winter-weary wine enthusiasts in Ontario will be able to experience the sunny California lifestyle during LCBO’s California Style promotion, taking place in 630 stores across the province throughout March. Sponsored by the Wine Institute of California, the promotion brings to life the lifestyle, along with the wines, that have made California famous.

California Style features more than 100 wines, including 22 new products, from a variety of well-known and new producers. In addition, VINTAGES, LCBO’s fine wine and premium spirits business unit, is featuring two special releases of 35 premium and super-premium wines from Napa Valley, Sonoma County, Paso Robles and Santa Barbara, among other regions, in their March 2 and March 16 frontline releases.


Several California-themed events are taking place at LCBO stores and at other locations, including:

  • Friday, March 8th – Sonoma County-based celebrity chef, Duskie Estes of Zazu Restaurant in Santa Rosa, California and Top Chef fame, will be whipping up two of her signature recipes at a free event from 4-8 pm in the LCBO Summerhill event kitchen. A variety of perfectly paired California wines will be also available for tasting. Additional California mini wine fairs are being held at LCBO’s event kitchen locations throughout the month.
  • Thursday, March 21st – VINTAGES “California Legends” tasting at the Royal Ontario Museum.
  • Monday, April 8th – Annual California Wine Fair at the Fairmont Royal York.

Visit goin to California for more details!



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