Beer News Booze News In the Media — 23 January 2013

Photograph from Stella Artois photoshoot
Photo by: Annie Leibovitz

Renowned photographer Annie Leibovitz has harnessed her legendary creative talents on behalf of Stella Artois, one of the iconic Belgian beer brands. Leibovitz recently shot a new campaign that will be formally unveiled at the 2013 Sundance Film Festival.

“Annie Leibovitz’s work marries artistic genius with painstaking craftsmanship to create timeless beauty,” said Emma Fox, Global Marketing Director, Stella Artois. “This concept is a personal one for Stella Artois. Our fans experience the beer in its finished form, but 600 years of brewing expertise helped make this possible. So we wanted to celebrate both the beauty and the craftsmanship that go into its creation.”

To celebrate this new collaboration, Stella Artois is holding a launch party to unveil the work at the Sundance Film Festival, of which it is the official beer sponsor. British actor Noah Huntley, who stars in the ad alongside Ukrainian model Tanya Ruban, is hosting and Leibovitz’s work serves as the visual centerpiece of the party.

Stella Artois has also created an online experience, Studio Stella Artois, to celebrate timeless beauty and to showcase the experts who bring it to life. The site can be accessed via www.stellaartois.com/lasociete.

 

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