: ' Marketing'

Czech Budvar Wins Budweiser Trademark in United Kingdom

(REUTERS) Czech brewery Budejovicky Budvar said a British court rejected Anheuser-Busch InBev’s request to secure exclusive rights to the Budweiser trademark, the latest ruling in its long-running legal battle with the world’s biggest brewer. Budvar said [...]

Beer-Liquor Companies Want Products Removed From “Flight”

Marketing and product placement in movies can be a mixed blessing. A small controversy has sprouted up regarding the new film “Flight”. By E.J. Schultz, Advertising Age, November 6, 2012 Denzel Washington’s character drinks a lot [...]