In the Media Spirits News — 23 January 2013
Three Olives, a premium vodka brand imported from England known for fun-flavourings like birthday cake, S’Mores and Root Beer, announced the launch of a new $20 million advertising campaign featuring Oscar-nominated British actor Clive Owen to showcase the “brand’s new packaging, luxurious style and sophisticated flavor”.
The campaign, shot in London by photographer Norman Jean Roy and created by the Brooklyn-based Dead As We Know It ad agency, features atmospheric images of Clive Owen at various locations throughout London, reflecting the brand’s British origins. The campaign will run internationally in newspapers, magazine, out of home and digital.
Best known from his performances in award-winning films such as Children of Men, Sin City and The International, Owen gained notoriety in the U.S. when he co-starred with Julia Roberts in Closer. He also played opposite Cate Blanchett in Elizabeth: The Golden Age and held the lead role in the Spanish thriller Intruders. He also starred as Ernest Hemingway opposite Nicole Kidman as Martha Gellhorn in HBO’s Hemingway & Gellhorn, a film that earned multiple nominations and accolades.
“The new campaign hopes to set Three Olives Vodka apart from the competition with a cosmopolitan mystique and style. Clive Owen has an incredible presence and perfectly represents the sophistication and refined aesthetic associated with the fastest-growing imported super-premium vodka brand in the U.S.,” said a spokesperson for Proximo Spirits, the brand’s U.S. importer.
Three Olives Vodka is quadruple distilled from English Winter Wheat to deliver an exceptionally smooth-tasting vodka suitable for the ultimate martini or cocktail. It is trending to break the 1.5 million case mark in 2013.
The campaign is the largest advertising spend in Three Olives Vodka history and debuts in January 2013.


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